At Target, collaboration is at the heart of everything they do. Target always prides itself in its ability to collaborate with industry experts to produce innovative products. This time, Target asked consumers "How Would You Simplify Healthcare?" We created an educational and engaging website where consumers could learn about current healthcare problems, solutions and trends, watch videos from industry experts and engage in conversation. Users were also able to submit their own ideas, read other ideas and vote for their favorite. With the help of 11 expert judges, Target narrowed nearly 500 ideas down to two winners.