The Variable identified a hole in the beverage category. A white space, if you will. Consumers were moving to middle — somewhere between sodas and energy drinks — but no one had a product that capitalized on that trend. So The Variable pitched it to a large drink manufac…wait, no they didn’t. They made it themselves. And I'm darn glad they did. Buck O’Hairen’s Legendary Sunshine is the Southern Pick-Me-Up that meets the needs of tomorrow’s beverage drinker.