To help educate modern travelers on hostels and drive bookings for HI USA stays, we built a dynamic campaign focusing on safety and inclusivity for Millennial and Gen Z travelers. The campaign's visuals establish an unmistakable "NOW"stalgic aesthetic, connecting with our demographic and distinguishing the HI USA brand from typical hospitality companies. By blending styles reminiscent of collections and scrapbooking, we tap into memories and mood boards to evoke a sense of aspiration, energy, and excitement.