QUICKBOOKS
ACCOUNTANT
SOCIETY OF PROADVSIORY
With ProAdvisor participation at an all-time low, QuickBooks needed a way to elevate Accountant participation. Intuit asked Periscope to create a platform that encourages Accountants to share its ProAdvisor program among all QuickBooks Accountants and re-energize trust in the Intuit brand. So we created The Society Of ProAdvisory; the elite order of accounting masters; a group of individuals whose collective wisdom would guide the growth, prosperity, and foundation of every accountant in the world.
BRANDING | CONFERENCE ACTIVATIONS | INFLUENCERS | SOCIAL & DIGITAL | EMAIL CAMPAIGN | APPAREL & MERCHANDISE | WEB DESIGN
LAUNCH ANTHEM
As membership grew, so did Intuit’s opportunity to rebuild trust, so we invited our Society to meet us at QuickBooks Connect 2019 to build connections and learn from other ProAdvisors peers. Society of ProAdvisory Members were welcomed to visit our suite and incentivized to participate actively in several activities at our events. Customized items created for each accountant’s unique path to success were unlocked and awarded as the members participated in activities and shared experiences with others. With an increase of 1200% in engagement and an event attendance that nearly tripled expectations, our Society of ProAdvisory Accountants were excited to learn from each other and to embark on the path to ProAdvisory with reinvigorate trust that Intuit and would support their growth.
CASE STUDY
MICROSITE
Society Members were guided on the path to ProAdvisory and invited to unlock the door to new opportunities for growth by visiting our Society Of ProAdvisory website. An online location of society shared wisdom in the form of video testimonials, blog posts, specialized support, training opportunities, and certifications.
