MINNESOTA
DEPARTMENT OF HEALTH
Navigating a global pandemic, one pivot at a time — from staying safe to masking up to getting vaccinated and boosted. In May 2020, we started working with The Minnesota Department of Health on COVID-19 messaging. There was (and still is) no blueprint for navigating a pandemic. But working in true collaboration on a continuously changing landscape, we’ve been proud to help get out the right messages at the right moments in (near) real-time.
BROADCAST | SOCIAL & DIGITAL | WEBSITE DESIGN | RADIO | OOH | OTHER
COMMUNITY CAMPAIGN
We shot this campaign in the summer of 2020, but it was deemed “too hopeful” at the time. As society began opening up throughout the summer of 2021, we retooled the messaging to continue encouraging vaccinations for a safer and better return. Because while COVID-19 is by no means over, getting as many people vaccinated as possible IS the best way to finally return to the lives we all love.
IT’S OKAY TO CHANGE YOUR MIND.
We do it every day. It’s ok to have been concerned about taking a vaccine that was so new. But now, we have over a year’s worth of data proving both safety and efficacy. At the end of the day, changing your mind doesn’t make you wrong. It makes you human. When it comes to the COVID-19 vaccine, it’s ok to change your mind.
REAL CONVERSATIONS
WITH REAL DOCTORS.
As the Pandemic went on, we needed to capture authentic conversations with real doctors and real vaccine-hesitant individuals. These videos addressed vaccine-hesitant individuals’ concerns, misinformation and the benefits of the vaccines. We captured these honest conversations in safe places where conversations are usually had.